The fundamental purpose of DVRs has always been to help people catch up on their favorite TV shows and skip commercials while doing so. But as noted by Zatz Not Funny, TiVo seems to be okay with the idea of running ads before those shows begin. The company is testing pre-roll video ads that start playing when customers view a recording.
The ad spots are noticeably low-res and worse quality than the DVR’d content that starts playing afterward, according to one TiVo owner who has been served spots for Amazon, Keurig, and Toyota. It sounds like the users can fast-forward through the ads, but doing so is “not that seamless.”
There are several potential reasons for TiVo ramping up advertising. Maybe the company plans to offer an…
TiVo tests running pre-roll ads before DVR recordings
Source: New feed
