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Kylie Jenner’s viral ‘rise and shine’ TikTok meme led to merchandise and a trademark application

In less than two weeks, Kylie Jenner’s innocuous office tour video on YouTube morphed into a massive TikTok meme, which she’s now turned into sold-out merchandise and a trademark application that would cover even more products. Jenner filed the trademark application to cover merchandise using the words “rise and shine,” which is a reference to

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Alison Roman Is More Than #TheStew

Alison Roman—cookbook author, Instagram microlebrity, and creator of a viral chickpea stew—is a hugger. “I feel like we’ve met before!” she gushes, after embracing me and apologizing for a logistical snafu that left me waiting at Korean grocery store H Mart’s outpost in Manhattan’s East Village while Roman was on her… Read more… Alison Roman

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