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EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding (Todd Spangler/Variety)

Todd Spangler / Variety: EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding  —  EDO, co-founded by actor and entrepreneur Edward Norton, has banked $12 million in Series A funding to fuel its buildout … EDO, a startup

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After The Intercept's inquiry, Facebook deletes "white genocide conspiracy theory" as a pre-defined ad targeting category with an estimated 168K users (Sam Biddle/The Intercept)

Sam Biddle / The Intercept: After The Intercept’s inquiry, Facebook deletes “white genocide conspiracy theory” as a pre-defined ad targeting category with an estimated 168K users  —  Apparently fueled by anti-Semitism and the bogus narrative that outside forces are scheming to exterminate the white race … After The Intercept's inquiry, Facebook deletes "white genocide conspiracy

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Serverless search and analytics startup Rockset comes out of stealth, says it has raised $3M in seed funding and $18.5M Series A led by Sequoia and Greylock (Ron Miller/TechCrunch)

Ron Miller / TechCrunch: Serverless search and analytics startup Rockset comes out of stealth, says it has raised $3M in seed funding and $18.5M Series A led by Sequoia and Greylock  —  Rockset, a startup that came out of stealth today, announced $21.5M in previous funding and the launch of its new data platform …

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Apple starts rolling out App Store Connect API, which lets developers automate TestFlight tasks like creating groups and adding and removing testers (Peter Cao/9to5Mac)

Peter Cao / 9to5Mac: Apple starts rolling out App Store Connect API, which lets developers automate TestFlight tasks like creating groups and adding and removing testers  —  Apple has today started rolling out the App Store Connect API to developers.  Promised back in June of this year, the new API will allow developers … Apple

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Tencent unveils Spectacles-like Weishi smart glasses, available in China from November 11 and named after its own short video sharing app Weishi (Rita Liao/TechCrunch)

Rita Liao / TechCrunch: Tencent unveils Spectacles-like Weishi smart glasses, available in China from November 11 and named after its own short video sharing app Weishi  —  Some were surprised to see Snap release a second version of its ‘face-camera’ Spectacles gadget, since the original version failed to convert hype into sales. Tencent unveils Spectacles-like

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Twitter apologizes after "Kill all Jews" appeared as a trending topic in many New Yorkers' local trending sections following the vandalism of Brooklyn synagogue (BuzzFeed News)

BuzzFeed News: Twitter apologizes after “Kill all Jews” appeared as a trending topic in many New Yorkers’ local trending sections following the vandalism of Brooklyn synagogue  —  On Friday morning, Twitter featured the trending topic “Kill all Jews” in its New York local trend feed. Twitter apologizes after "Kill all Jews" appeared as a trending

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Report: viewing on live-streaming TV services grew 212% YoY; connected TVs, such as those using devices like Roku or Apple TV, account for 56% of time spent (Sarah Perez/TechCrunch)

Sarah Perez / TechCrunch: Report: viewing on live-streaming TV services grew 212% YoY; connected TVs, such as those using devices like Roku or Apple TV, account for 56% of time spent  —  Live streaming TV services, like Sling TV, PlayStation Vue, Hulu with Live TV, and others, are gaining steam in the U.S. as more

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Influencer marketing is bullshit

Pop quiz time: What’s estimated to be worth between 5 and 10 billion dollars by 2020 and is (at least, in my humble opinion) largely bullshit? Answer: Influencer marketing. Okay, let me clarify something. The idea of paying people with huge amounts of reach to advertise your products isn’t dumb. Celebrity endorsements are a thing,

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