Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook (Lara O'Reilly/Wall Street Journal)

Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook (Lara O'Reilly/Wall Street Journal)

Lara O’Reilly / Wall Street Journal:

Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook  —  Purchase gives Accenture Interactive access to targeted-ad technology that plugs into platforms including Google, Amazon and Facebook

Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook (Lara O'Reilly/Wall Street Journal)
Source: Tech Meme