Day: December 13, 2018

Microsoft launches its Clarity web analytics tool for A/B testing and visualizing user sessions

To help webmasters understand how visitors interact with their sites, Microsoft has launched its new Clarity analytics tool in beta today. Set to rival the likes of Optimizely, Google Optimize and Visual Web Optimizer, Clarity lets you run A/B tests, and play back visualizations of users’ experiences and behavior patterns on your site. The tool

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Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook (Lara O'Reilly/Wall Street Journal)

Lara O’Reilly / Wall Street Journal: Accenture Interactive to acquire adtech company Adaptly, which helps marketers buy targeted ads across online platforms including Amazon, Google, and Facebook  —  Purchase gives Accenture Interactive access to targeted-ad technology that plugs into platforms including Google, Amazon and Facebook Accenture Interactive to acquire adtech company Adaptly, which helps marketers

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Amazon starts selling the 3rd-gen Chromecast as well as the older Chromecast Ultra, nearly a year after it promised to sell the devices again (Corbin Davenport/Android Police)

Corbin Davenport / Android Police: Amazon starts selling the 3rd-gen Chromecast as well as the older Chromecast Ultra, nearly a year after it promised to sell the devices again  —  Amazon pulled the Chromecast from its online store in 2015, after it instated a new rule that only streaming devices that supported Prime Video could

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