Google agrees to add YouTube viewers on mobile devices to Nielsen's Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones (Jon Lafayette/Broadcasting & Cable)
Jon Lafayette / Broadcasting & Cable:
Google agrees to add YouTube viewers on mobile devices to Nielsen’s Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones — YouTube mobile viewing included in Total Ad Ratings — Nielsen has reached an agreement with Google that will upgrade its measurement …
Google agrees to add YouTube viewers on mobile devices to Nielsen's Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones (Jon Lafayette/Broadcasting & Cable)
Source: Tech Meme
