Ramya Sethuraman / Facebook:

Facebook announces “Why am I seeing this post?”, a feature to help users better understand and control what is seen from friends, Pages, and Groups in News Feed  —  News Feed is always personalized to you — and starting today you’ll have even more information and control over your experience.

Facebook announces "Why am I seeing this post?", a feature to help users better understand and control what is seen from friends, Pages, and Groups in News Feed (Ramya Sethuraman/Facebook)
Source: Tech Meme