Study on behavioral ad targeting finds that publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn't (Keach Hagey/Wall Street Journal)
Keach Hagey / Wall Street Journal:
Study on behavioral ad targeting finds that publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t — Finding could affect where publishers line up in brewing privacy battles — Are creepy advertisements really necessary to support the free web?
Study on behavioral ad targeting finds that publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn't (Keach Hagey/Wall Street Journal)
Source: Tech Meme
