Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M (Patience Haggin/Wall Street Journal)
Patience Haggin / Wall Street Journal:
Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M — Cash-and-stock deal, valued at $150 million, combines companies’ data sets that help advertisers check efficiency of campaigns
Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for 0M (Patience Haggin/Wall Street Journal)
Source: Tech Meme
