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Google is testing Shoelace, a hyper-local social networking iOS and Android app, based on shared interests around events and activities, starting in NYC (Sam Rutherford/Gizmodo)

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Sam Rutherford / Gizmodo:

Google is testing Shoelace, a hyper-local social networking iOS and Android app, based on shared interests around events and activities, starting in NYC  —  Google has never made a successful social network, but you have to give the company some credit for never giving up.