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Walmart plans to launch a new video streaming service from its Flipkart subsidiary in India as part of its battle with Amazon, according to a report from Bloomberg. The service will reportedly be free for members of the Flipkart Plus loyalty program, according to unnamed sources with knowledge of the plans. Walmart acquired the Indian retailer in May last year for $16 billion in what was the world’s largest e-commerce acquisition at the time.
Although Flipkart’s service bears a passing resemblance to Amazon’s Prime Video streaming service, Bloomberg’s report suggests that it will operate very differently. For one, Flipkart doesn’t plan to initially produce any of its own shows. Instead, it will rely on licensing content from the likes of…
Walmart reportedly plans to launch Indian streaming service to take on Amazon Prime
Source: New feed
