Photo by Amelia Holowaty Krales / The Verge
A new report by Vice reveals yet another marketing tactic by Grubhub that attempts to maximize the commission fees it can charge to restaurants when customers order through the service. Yelp, a Grubhub partner, quietly hides a Grubhub-affiliated phone number when you choose to call a business from the Yelp app. (Disclaimer: my parents own a restaurant and are listed on Grubhub and Yelp.)
According to Vice, a listing for a restaurant shows the correct phone number for the business. If users click to “order delivery or takeout,” they may be presented with the option to either order through a deep-linked Grubhub app. But if they click the actual phone number listed to call the business directly, the phone number that appears on the dialer…
Yelp swaps restaurant phone numbers with Grubhub-affiliated ones when you call from the app
Source: New feed
