Nonprofits say Facebook's donation tools let them reach big audiences with minimal effort, but give them "virtually useless" data on actual donors (Kurt Wagner/Bloomberg)
Kurt Wagner / Bloomberg:
Nonprofits say Facebook’s donation tools let them reach big audiences with minimal effort, but give them “virtually useless” data on actual donors — – Groups weigh donor relations versus network’s broad reach — Company’s fundraising products have generated $3 billion
Nonprofits say Facebook's donation tools let them reach big audiences with minimal effort, but give them "virtually useless" data on actual donors (Kurt Wagner/Bloomberg)
Source: Tech Meme
