As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry (Sahil Patel/Wall Street Journal)

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry (Sahil Patel/Wall Street Journal)


Sahil Patel / Wall Street Journal:

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry  —  Marketers hope to avoid the mistakes made by the broader online ad industry  —  Advertisers entering the burgeoning medium of streaming TV …

As smart TVs become more popular, advertisers want the advantages of better targeting while avoiding the privacy mistakes made by the online ad industry (Sahil Patel/Wall Street Journal)
Source: Tech Meme