
Snapchat is credited for popularizing the trend of disappearing photos and videos, aka Snaps, as well as temporary broadcasts in the form of Stories. The app remains popular amongst Gen Z and Gen Alpha, but as with all social networks, it could always benefit from more people joining and using the service. Snapchat could be working on a new incentive program for onboarding more users, gifting a month of Snapchat Plus to users who refer their friends to join the service.