Apple is reportedly close to acquiring employees and tech from startup Prompt AI, a move that could help bring more computer vision features to Apple Intelligence.
While Apple is one of the big names in the field of consumer-oriented AI, it has the perception of falling far behind the rest of the pack. With issues such as Apple Intelligence’s glacial rollout and a lack of a promised overhaul of Siri, it has to take action if it wants to seriously catch up.
One such action is to either purchase or acqui-hire from other companies, which CNBC says it is close to doing with Prompt AI. According to Friday’s report, Apple is in very late-stage talks with the startup to secure new talent.
