Google agrees to add YouTube viewers on mobile devices to Nielsen's Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones (Jon Lafayette/Broadcasting & Cable)
Jon Lafayette / Broadcasting & Cable: Google agrees to add YouTube viewers on mobile devices to Nielsen’s Total Ad Ratings, which measures audience across TV, computers, tablets, and smartphones — YouTube mobile viewing included in Total Ad Ratings — Nielsen has reached an agreement with Google that will upgrade its measurement … Google agrees to
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